Give it Away

I'm a huge fan of Panera Bread. Since the restaurant is close to my counseling office, I eat lunch there often. Even my 11-year-old daughter is hooked on their Black Bean Soup. But really, the reason she loves Panera is the free bread samples. If you've ever visited Panera, you know what I'm talking about. As soon as you walk in the door, there's the basket of samples. It's the next best thing to sliced bread: FREE sliced bread!



This is a brilliant marketing move and one we should all follow. As soon as patrons walk in the door, they get something. They're happy customers! They didn't have to jump through hoops, sign up for a credit card, or become a "loyal" customer before receiving something. And, the sample teaches them about what Panera has to offer.

In a tough economy, we're often reluctant to give away our product or service. This is not the time to act stingy! If you fear that giving something away means you have less to sell, then you're in the wrong field. One sign that you're using your strengths is that you have an abundance of ideas and products to offer. Share the overflow with those you are meant to serve. It's the best marketing you'll ever do - plus it's the right thing to do.

On that note, have you checked out my free E-Seminar? Just click on the link for a 30-minute podcast and workbook download. Easy. While you're at it, sign up for my free monthly E-Zine, Communication Tip Sheet. You'll also find my free video tips posted on YouTube, with more to come.

And, how about this holiday offer? Purchase 25 or more of any tips booklet and receive a 60-minute E-Seminar of your choice for FREE! That's a $25 value!
Tips booklets make fantastic stocking stuffers or a business Thank You with value. Add one of your business stickers to the front or inside cover for a customized message. Then, educate yourself with a free E-Seminar of your choice! Place your online order for 25 or more tips booklets and I'll contact you personally for your bonus E-Seminar download. Hurry, offer ends December 23!

Now, what are YOU going to give away today?