Friday, February 25, 2011

Miracle Whip: Love It or Hate It?

I hate Miracle Whip, what about you? Kraft wants your opinion as prompted by their new ad campaign. While I detest their product, I love these ads! Purposely designed to polarize, they also clearly define the product and make it memorable. Are you brave enough to be so bold?

When you're marketing yourself, know this: no one remembers neutral. Be confident enough to stand for something. Have an opinion. You don't have to be crass or rude - but if you spend all your days trying not to offend people, we will have missed out on getting to know the real you.

P.S. If you're going to splurge, make it real mayonnaise...

Saturday, February 19, 2011

Trust is an Inside Job

How do you know who to trust? If you've been hurt by others more than once, you may believe that you can't trust anyone. How can you be sure who's trustworthy? Some people trust everyone fully until they've have reason to believe otherwise.

Learning who and how to trust is an inside job. It doesn't start by evaluating others, it starts by knowing yourself well enough to trust your instincts. Your own values become the barometer of trust by which you measure other people and circumstances. If you don't trust yourself, then you continually look outward for others to define it for you. Start with defining your values. What do you stand for? What's your definition of respect? Love?

You will meet people in your life who will encourage you to override your values. They will minimize your feelings. They will present a case against everything that is true for you.

Don't trust them.

Thursday, February 10, 2011

Paul Newman Eyes

Years ago, I remember watching a 60 Minutes feature on Paul Newman. Leslie Stahl was the interviewer and she began the produced package with his film clips, philanthropy work with his food products that help fund his camp for kids, Hole in the Wall. She mentioned his long marriage to Joanne Woodward and his interest in car racing.

Then the interview began. Her first question was about his strikingly blue eyes. He became noticeably agitated and cold. She asked him what was wrong, thinking I suppose, she just had given a compliment. I never forgot his response: "I had nothing to do with my eye color." He went on to explain that he does not deserve praise for something he didn't earn. Wow.

When you think about the praise we give kids or employees, it's often about things they never earned! For instance, my daughter has olive-colored skin. She often receives complimentary remarks on this, but what is the effect? She could start to believe her self-worth is tied to an external measurement - something she has no control over. This is a self-esteem killer.

Praise process, effort, and progress. Give God credit for the rest.

Learn more on raising self-esteem in girls.

Saturday, February 5, 2011

The Roommate and Mental Illness


"The Roommate" opened in theaters this weekend and judging by the previews alone, I'm guessing it will cause a dramatic rise in requests for single rooms for college-bound students. But, there's a reason colleges don't offer an abundance of single rooms: there's enormous value in learning how to live with someone else, especially when things aren't going well.

Is a student likely to have a roommate who is mentally ill? Possibly, and don't let that scare you. I speak as a clinical counselor and one who spent some time in a college counseling office. I also interviewed students from across the country for my book on conflict resolution, My Roommate is Driving Me Crazy!

College campuses are a microcosm of society, representing a small sample of our population. And guess what? In the real world, a small percentage of people are experiencing mental illness, that means a percentage of the college population is too. Perhaps the most prevalent is depression. Many times depression goes untreated since it's confused with teen moodiness. The stresses of college life like romantic break ups, finances, grades, and finding a job can affect an already vulnerable person. Anxiety rises for the same reasons.

College life can reveal early signs of alcohol and drug dependency, eating disorders, and self-injury. These are all diagnosable mental illnesses and all can be treated! However, many students go undiagnosed. This is the value of having a roommate.

Educating students on the signs of mental illness is imperative. Friends and roommates are the first ones to notice when a student is not well or is acting odd. In the majority of cases when a student living on campus has acted violently, the roommate was aware something was not right, yet did not report it. Campus life should not be about "minding your own business" or "keeping to yourself." We need students - and the rest of society - to reach out and help those in need.

Don't let "The Roommate" scare you into thinking that living alone at college is the safest thing to do. Quite the opposite.

Wednesday, February 2, 2011

The Pitch

My book club meets tomorrow night to discuss our latest read, eat great food, socialize, and pitch ideas for our next book choice. Most of you know, I speak professionally for a living. I've been in front of some tough crowds and survived just about every speaking mishap possible. There isn't much that can throw me anymore. Still, pitching to this group of smart, opinionated, well-read women makes me nervous. It has to be spot-on or it's over with a resounding, "No..doesn't sound interesting." Decision time: about 30 seconds.

Unlike most of my book club friends, I favor non-fiction. I can't tell you the thrill I get when they choose one of my book ideas. It means that I successfully "read the room" and "sold" my idea. Often that means skipping the description on Amazon.com and designing my own. It's all about matching the message to the audience.

My book club may not sound like your idea of fun (my husband would agree with you), but we're all pitching our ideas to someone. Who's your audience? Children, bankers, sales clerk, spouse? How successful are your pitches?